SCHANKÉN CRANIU
Brand Identity Design
Developed the brand identity for Schankén Craníu, a premium whisky that fuses European distillation heritage with bold, modern design. Its roots are highlighted in Romania’s Carpathian Mountains and Luxembourg’s refined craftsmanship, emphasizing its rich tradition. Designed the iconic skull logo with percent-sign eyes to symbolize precision and audacity, complemented by sleek packaging featuring metallic accents. Captured the brand’s rebellious and luxurious spirit through storytelling and design, appealing to whisky connoisseurs who value exceptional quality and unconventional artistry.
ABOUT THE BRAND
Schankén Craníu is a fictional premium whisky brand that blends European distillation with a modern edge. Crafted for whisky connoisseurs, it embodies a rebellious spirit wrapped in refined luxury. Each bottle is inspired by this fictional brand, sourced from distilleries in Romania and Luxembourg, and delivers rich flavors developed in hand-selected oak casks.
The skull logo symbolizes precision and power, with its percent-sign eyes reflecting the care taken at every production stage. Schankén Craníu is a brand for those who appreciate the unconventional.
Each sip would reveal a story with deep smoky oak, delicate spices, and a subtle hint of dark fruit, blending heritage with bold, modern luxury.
BRAND IN USE
The logo experimentation and final direction.
